The Branding Bootcamp

$277.00

Elevate Your Brand and Visual Identity

Friday 28th February 2020        // 8:00am  - 2:00pm
Feld & Co - Booragoon

Green Goodness Co + Social Goodness brings you an event, the first of its kind.

We have found the most aesthetically pleasing and instagrammable event space, collaborated with some of Perth’s most amazing creatives. Bringing you a day to not only walk away with fresh images from a photoshoot but empower you with the best workshops that will allow you to consistently create compelling content and elevate your brand to a whole new level.

Your brief for the day:

• Get Photo Shoot Ready or Bring Your Products – We have 2 studio spaces set up with Kindred Lane Studio.  1 for personal branding shots and 1 for products. You will have time allocated to you before the day.  #winning – You will take home 3 high res images to update your platforms.

• Bring your smartphone fully charged – You will be led through a 3-hour workshop – Smart Phone Photography (For Beginners)  by Tazz Wright. She is an incredible photographer, an amazing human and a social media sensation. Expect to learn about your camera, taking photos, photo editing, creativity, flatlays on social media and a lot of practice.

• Have an open mind as Rachel Dowdy aka Goodness Goddess takes you through a Workshop to Explore your Brand and gets you thinking about those elements that may need a bit of attention or an overhaul.

• Brush up on your make up skills with Professional Makeup Artist Andrea Hendroff. Who will be educating us on all things beauty and makeup to keep us on brand.

• Get ready for your body and tummy to love you… you will be eating the best healthy eats from Hail The Kale while we work it at the Bootcamp.

Sounds epic right??? 

 

Learn more about our Presenters and Workshops:

Explore Your Brand

Presented by: Social Goodness - Rachel Dowdy

Duration: 1 Hrs

The first step I believe is demystifying the term “Brand”. It is one of those things business owners are a little confused about.  We explore the elements that are attributed to creating a brand that the customer experiences through the sensory identity as well as in their hearts and minds.

Making it easy for you to build a world-class brand we work through the elements and you go create and curate your brand from the ground up.

Once we have some clarity on these area’s we get straight in and audit where we are at and make some immediate upgrades to how we can elevate your brand through a deeper understanding of how you want to be seen and experienced.

Rachel Dowdy - (Aka Goodness Goddess) is the visionary for 2 amazing businesses supporting Australia’s booming wellness revolution.

Green Goodness Co was born from an identified gap in the market for a go-to wellness hub where people could find local businesses and events, get the latest in healthy trends and advise they could trust. Now dishing up the goodness nationally you will find the team anywhere between Melbourne, Sydney, Brisbane or Perth putting together curated news on real food, fitness, wellness, health, mindfulness & green beauty.

Through working with these talented and inspired wellness brands & businesses and receiving countless requests for advice on growing a brand in this space and taking on their marketing quests we promptly created the brand Social Goodness, a holistic marketing studio. With a team of superstars working on creative endeavors such as brand styling, curating your social media and building websites. We are now the trusty ideas machine for the full spectrum of content creation and strategic direction possibilities.

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SmartPhone Photography - Beginners Class

On Brand Make-Up Workshop

Presented By: Andrea Hendroff Make-Up Profesional 

Duration: 1.5 Hrs 

The focus of the workshop will be to get a natural look on camera look that doesn’t scream ‘I’ve tried too hard’. The beauty of makeup is that you can use it to create your game face to give you the confidence which will translate into your imagery, or before your pitch or performance for that big presentation you have to give. Brand has never been more important and your make-up (and even that of your staff) is a key component.

Workshop structure:

1. Introduction & Group discovery
2. Brand and Makeup - the link
3. Live Demo – Model
4. We will draw on the group discovery
5. Create a beautiful face without a professional studio
6. Pro tips and tricks
7. Q&A

Meet Andrea Hendroff: I am a professional freelance makeup artist and resident artist at Lbii Studios in Claremont, Western Australia.  I’ve been blessed to work in film, music, fashion, editorial photo shoots and bridal, across Australia and a few forays into Asia! I’ve also been fortunate to have my work been featured in various publications; most recently in UK Magazine Dreamingless issue #49.

I believe that beauty education is essential to keep up to date with industry trends, and I frequently attend masterclasses with some of the world’s largest cosmetics firms & international artists. A career highlight is training with Rae Morris one of the most influential Makeup Artists in the World.

I LOVE the art that’s behind beautiful makeup and how it can make you feel, it’s why I do what I do.  Empowering women with the knowledge of how to apply makeup themselves gives them a huge amount of confidence and confidence can literally change your life. Apply that with the brand and you have a unique and exciting way to communicate with your clients.

My On Brand make-up workshop brings all these elements together in a concise and practical way that will allow you to identify the distinct elements of your brand and how to best communicate them through makeup.

Photoshoot

Presented By: Kindred Lane Studio

Duration: 15 Mins

Get a mini photoshoot from the professional team at Kindred Lane Studio - You choose if you want products shots or build on your personal brand with lifestyle images or headshots.

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Valued at over $480   ( Save over $200 booking the Bootcamp)

If you were to book each workshop/segment separately. You will save time and money doing it all in one day plus spend the day with like-minded business owners on the same business adventure as you.

 

We can’t wait to welcome you to this event.

In love & goodness,
Rach xx

 

Photoshoot of promotion: @kindredlane.studio

Design Elements @socialgoodness_