Who is the only person that matters in your business? Your customer, that’s who! But the real question is: How well do you really know them?
Defining your perfect customer is crucial to being successful in business. Many have even said that once they clearly defined their ideal client, the rest just fell into place. If you know your customer so well that you can predict their needs and wants, not only will you be ahead of the game, but your customers will love you because you understand them.
By creating an avatar (you can even give them a name), you can then keep them in mind with everything you do by asking ‘What would XXX do? What would XXX think?’ Don’t be afraid to create more than one avatar as well, you may have a primary and secondary consumer that have different lifestyles and needs - but are still as equally important to the business.
What you need to know about your ideal customer/client:
- Where do they live? Urban/rural/international?
- How old are they?
- What do they want/need that you can provide?
- Where do they find their information on your product/service and your competitors?
- What do they do in their spare time?
- How often do they buy from you?
- What are their goals/dreams/aspirations?
- What do they fear?
Next, it’s time to deepen your understanding by engaging in either surveys, phone interviews or even asking a few questions of some of your customers/clients face-to-face by delving into the following questions:
- What is your biggest problem (in regards to your product/service)? And why?
- How do you solve it? How could it be solved better?
- What do you think would be the ideal way to solve this problem?
The answers to these questions alone can you a real in-depth knowledge of what you and your business may or may not be doing in order to solve your clients’ or customers’ problems.
Green Goodness Co example:
When creating our ideal client profile we went into detail on who she is, her age, her interests, her yearn for work/life balance, what she likes doing in her spare time, the kinds of things that she reads and listens to and even the people that inspire her. This alone has made a massive difference to our business.